Trademark symbol

Print Print
Reading time 3:11

Trademark symbol
In UnicodeU+2122 TRADE MARK SIGN (HTML ™ · ™, ™)
See alsoU+1F16A 🅪 RAISED MC SIGN
Different from
Different fromU+2120 SERVICE MARK

The trademark symbol is a symbol to indicate that the preceding mark is a trademark, specifically an unregistered trademark. It complements the registered trademark symbol, ®, which is reserved for trademarks registered with an appropriate government agency.[1]

In Canada, an equivalent marque de commerce symbol, 🅪 (U+1F16A) is used in Quebec.[2] Canada also has an Official mark symbol, , to indicate that a name or design used by Canadian public authorities is protected.[3] Some German publications also use a Warenzeichen grapheme, 🄮 (U+1F12E).[4]


Use of the trademark symbol indicates an assertion that a word, image, or other sign is a trademark; it does not indicate registration or impart enhanced protections. Registered trademarks are indicated using the registered trademark symbol, ®, and in some jurisdictions it is unlawful or illegal to use the registered trademark symbol with a mark that has not been registered.[5]

The service mark symbol, , is used to indicate the assertion of a service mark (a trademark for the provision of services). The service mark symbol is less commonly used than the trademark symbol, especially outside the United States.

Keyboard entry

  • Windows: Alt+0153 (on the numeric keypad)
    • International keyboards: Alt Gr+T
  • macOS: ⌥ Opt+2 (or ⌥ Opt+⇧ Shift+2 or ⌥ Opt+⇧ Shift+D on certain layouts)
  • Linux (and similar): ComposeTM
  • Chrome OS (and Linux): Ctrl+⇧ Shift+U 2122
    • UK Extended keyboard: AltGr+⇧ Shift+8. (AltGr and *).
  • HTML: ™ or ™[6]
  • LaTeX: \texttrademark

See also

  • Trademark law
    • Australian trademark law
    • Canadian trademark law
    • China trademark law
    • United Kingdom trademark law
    • United States trademark law


  1. ^ "Protecting Your Trademark" (PDF). USPTO. United States Patent & Trademark Office. August 2019. p. 11. Retrieved October 9, 2019.
  2. ^ Pentzlin, Karl (June 11, 2010). "Proposal to encode two Letterlike Symbols for Canadian legal use in the UCS" (PDF). Retrieved April 5, 2020.
  3. ^ Pidowich, Mark (July 27, 2011). "Official marks — a uniquely Canadian concept". Smart & Biggar. Retrieved December 4, 2016.
  4. ^ Pentzlin, Karl (February 27, 2009). "Proposal to encode a German trademark symbol in the UCS" (PDF). Retrieved April 5, 2020.
  5. ^ "Trademark Manual of Examining Procedure, Sec. 906.02, Improper Use of Registration Symbol". USPTO. United States Patent & Trademark Service. Retrieved October 9, 2019.
  6. ^ "Character entity references in HTML 4".

Edited: 2021-06-18 19:11:55