Type of site
|Key people||Paul Sulyok (CEO and founder)|
|Launched||May 10, 2010|
Green Man Gaming is a British-based online video game retailer, distributor and publisher. It has a multi-platform catalogue of 9,000+ games from more than 1,350 publishers, selling games in 195 countries through over 140 payment systems, in 18 currencies 90% of its revenue is generated outside the UK.
Green Man Gaming’s Publishing division offers independent studios choice as they navigate their route to market as they can opt for a mixture of services to suit requirements
In 2009, Paul Sulyok formed Green Man Gaming with Lee Packham. Sulyok had previously been the CEO of Prize Fight, an online gaming platform, and Packham had been responsible for developing the technology behind Prize Fight. Green Man Gaming officially started trading on 10 May 2010 
Packham developed and managed the initial launch of the retail platform, and was the architect of a new system and method for facilitating a Video Game Exchange for Green Man Gaming. Users who downloaded games from its "Capsule" gaming client with SecuROM DRM could then trade-in some of their digital games for credit to use against anything on the Green Man Gaming website. This worked by deactivating the code required to play the game, which was then re-sold as 'pre-owned'. Capsule was retired in 2016.
The latter end of 2011 saw Callum Jay join Green Man Gaming as CFO from cloud-based digital video distributor Miniweb Interactive where he was finance director and previously at Morgan Stanley Capital International and at Tomb Raider publisher, Eidos. Tim Sawyer also joined Green Man Gaming as their EVP Operations in 2011, having previously been Head of ecommerce at MeMega Retail Ltd. After a year-long sabbatical at Twitter to develop Tweet Deck's iOS, Android and Windows services, Lee Packham returned to Green Man Gaming as Co-Founder and EVP Engineering.
On 9 July 2012, Green Man Gaming announced its merger with Playfire. At the time of acquisition, Playfire had more than 1.2 million users, tracking over 50,000 video games on the website allowing users to automatically track their gameplay and in-game achievements or trophies from Steam, PlayStation Network, and Xbox Live. At the end of July 2012, Green Man Gaming expanded its multi-platform portfolio to include selling boxed games, and PC-DVD, Xbox360, Xbox One, PS3, and PS4 games as well as consoles and peripherals in the UK 
In March 2014, CEO Paul Sulyok was named as one of the 100 most influential people working in the British video games industry by trade publication MCV.
On 30 September 2014, Green Man Gaming launched its own publishing arm, Green Man Loaded, now known as Green Man Gaming Publishing Gary Rowe, former SVP Publishing and Content at SEGA joined the label as EVP Green Man Loaded.
In October 2016, the company reached an agreement with Sony Interactive Entertainment to sell digital titles for PlayStation 4 consoles through redemption keys. However, by March 2019, Sony had opted to stop retail and digital sales of redemption keys across all markets, including Green Man Gaming.
In March 2017, Green Man Gaming launched its first local language eCommerce website in Germany, offering its customers the ability to shop in German using their preferred payment methods. Following this expansion, Green Man Gaming rolled out sites in 10 different languages including Chinese and South Korean. 
In April 2017, Green Man Gaming appointed former Take-Two CEO, Paul Eibeler, to its Board as an Advisor.
In 2019 Green Man Gaming became one of the founding members of the UN-facilitated initiative Playing for the Planet Alliance, committing to a reforestation programme to absorb 324,000 tonnes of CO2 by 2030.
Green Man Gaming announced an extension of its current publishing program in January 2020 as its Digital Partners Program, allowing any developer to take advantage of a menu of publishing support options through the company, as well as metrics that the company has obtained through its storefront. One of the first titles published through the program was GTFO.
In February 2021, Green Man Gaming partnered with Payload Studios to support studio founders from underrepresented backgrounds through The Tentacle Zone Inclusivity Incubator.
2010 - The eCommerce platform launched offering customers in 195 countries the unique ability to buy and trade computer games digitally
2012 - GMG acquires online-gaming tracking community Playfire. Deepening relationships with gamers worldwide and revolutionising approach to gamers and partners providing added value.
2015 - Green Man Gaming launched a Publishing division, working with independent video game developers to successfully navigate their route to market.
2017 - Nigel Payne joined Green Man Gaming as Chairman of the Board of Directors
2018 - Green Man Gaming announced its intention to float on AIM, part of the London Stock Exchange in order to grow its customer base and drive international expansion. The listing was delayed due to unfavourable market and political conditions
2019 - Green Man Gaming extends its service proposition through the Digital Partners Programme, allowing independent developers to opt for a mix of different publishing services to best suit their needs.
BOARD OF DIRECTORS
Non Executive Directors
An entrepreneur since 2001, Paul founded Green Man Gaming in 2009. Prior to founding GMG, Paul founded Prize Fight, a hybrid of video games and betting. In 2001 he founded FinScope, which built commoditised algorithmic trading engines for the cash equity markets. Previously, he was a management consultant (Capco), banker (Citibank), and Officer in the British Army Officer
Callum joined GMG in 2012, having trained as a Chartered Accountant, Callum first broke into the world of gaming when he became Head of Business Development for Eidos. He previously, served as Finance Director for the start-up Miniweb, where he successfully raised funding for the business, and worked for Morgan Stanley Capital International
With a vast range of experiences in design, user experience, project and program delivery, operations, and management, Tim oversees payments, fraud, customer service, user experience, and content delivery for GMG. Previously, he served as Chief Engineer in the Royal Navy for 12 years and worked at Littlewoods, delivering the company’s first eCommerce platform
A key influencer and shaper of the UK games retail landscape for over 20 years, Martin joined GMG in 2012. Previously, he served as Buying Director at Gamestation and Pre-Played Range Manager at HMV.
Ian is a Video game industry veteran with senior leadership experience at top game publishing brands including Electronic Arts & Activision. Prior to joining GMG, Ian repositioned the Curry’s PC World brand as part of the Dixons Carphone merger, and had a successful career at Publicis London.Previously he was an Officer in the British Army
|2015||Black & White Bushido||Good Catch Games||Action / Multiplayer||Microsoft Windows / OS X|
|Quell||Fallen Tree Games||Puzzle||Microsoft Windows|
|Idol Hands||Pocket Games||Strategy||Microsoft Windows / OS X / Linux|
|Keebles||Burnt Fuse||Action / Physics||Microsoft Windows / OS X|
|Switch Galaxy Ultra||Atomicom Limited||Racing||Microsoft Windows / OS X / linux|
|Eternal Step||Once More With Gusto||Action / Adventure||Microsoft Windows / OS X / Linux|
|2016||Square's Route||Black Death Apps Limited||Puzzle||Microsoft Windows / OS X|
|Glitchrunners||Torque Studios||Action / Multiplayer||Microsoft Windows / OS X|
|The Black Death||Syrin Studios||Survival||Microsoft Windows|
|2017||Aporia: Beyond The Valley||Investigate North||Adventure / Puzzle||Microsoft Windows|
|Peregrin||Domino Digital Limited||Adventure / Puzzle||Microsoft Windows / OS X|
|War Tech fighters||Drakkar Dev||Action / Mech||Microsoft Windows|
|2018||Stable Orbit||Codalyn||Simulation||Microsoft Windows / OS X / Linux|
|Stormworks: Build And Rescue||Sunfire Software||Sandbox / Building||Microsoft Windows / OS X|
|2019||ShockRods||Stainless Games||Action / Multiplayer||Microsoft Windows|
|2019||Pride Run||IV Productions||Rhythm action||Microsoft Windows / OS X|
|2019||Skybolt Zack||DEVS MUST DIE||Rhythm action / Platformer||Microsoft Windows / Nintendo Switch|
|2020||Aeronautica Imperialis: Flight Command||Binary Planets||Strategy||Microsoft Windows|
|2020||Lovingly Evil||Lizard Hazard Games||Dating Sim||Microsoft Windows / OS X / Linux|
|2020||Re:Turn - One Way Trip||Red Ego Games||Adventure / Puzzle||Microsoft Windows / Nintendo Switch / PlayStation 4 /
|2020||Dustoff Z||Invictus Games Ltd.||Action||Microsoft Windows|
|2020||Ponpu||Purple Tree Studio||Action||Microsoft Windows|
|2021||Sea of Craft||Wizard Games||Adventure / Building||Microsoft Windows|
In 2015 Green Man Gaming responded to accusations of unauthorised keys being sold on the Store. The majority of keys come directly from publishers, with the occasional need to authorised third party vendors to offer keys for games from publishers that are unable to provide directly due to commercial restrictions. Green Man Gaming absorbs the cost of any discount so all revenue goes back to the publishers. 
Following this, in November 2015, the company placed information on each game's store page on their site to identify the source of the redemption keys, either through Green Man Gaming directly from the publisher, or through an authorised third-party reseller for full transparency.
Edited: 2021-06-18 18:32:17